Free demo class

Book your free demo

Tell us who you are, confirm your email with a quick code, and we’ll lock your slot on WhatsApp.

Step 1 of 2 · Your details

Please enter your name.

Enter a valid 10-digit mobile number.

Enter a valid email address.

How would you like to learn?

Please choose Online or Offline.

No payment needed. The code only confirms it’s really you. By continuing you agree to our Privacy Policy.
WhatsApp Book Demo
Digital Marketing + AI Tools Syllabus

6 Core Modules. 16 Sub-Modules. 90 Days. Everything the market needs.

Quick answer

The Social Baniya Academy syllabus has 6 core modules, made up of 16 sub-modules, taught in 90 days: AI-assisted website development (no manual coding), SEO and local rankings, social media management with AI content, performance marketing (paid ads), dropshipping and e-commerce, and affiliate marketing. The syllabus is the same for online (₹20,000) and offline (₹24,000) batches.

Website DevelopmentSEO & Local RankingSocial Media + AIPerformance AdsE-CommerceAffiliate Marketing

Digital marketing syllabus at a glance

This is the complete syllabus of the 90-day Digital Marketing + AI Tools course, taught personally by Abhishek Gupta. It has 6 core modules, containing 16 sub-modules in total. Below the table, each core module has its own section with what you will do, the tools you will use and what you will be able to do afterwards.

#ModuleWhat you will be able to doTools & platforms
1Website DevelopmentBuild a live, working website for any business using AI-generated codeClaude AI, ChatGPT, HTML, PHP / SQL, Hostinger, File Manager
2SEO & Local RankingsSet up a Google Business Profile that actually ranksGoogle My Business, Google Maps SEO, Local Keywords
3Social Media & AI ContentDesign scroll-stopping graphics and reels with no design backgroundCanva, CapCut, Instagram, Facebook, YouTube, AI Avatars
4Performance Marketing (Paid Ads)Launch and manage ad campaigns on Meta, Google & YouTubeMeta Ads Manager, Google Ads, YouTube Ads, WhatsApp
5Dropshipping & E-CommerceSet up a working online store from scratchE-Commerce Platform, Dropshipping, Wholesaler Sourcing
6Affiliate MarketingGet approved on global affiliate networks like ClickBank & JVZooClickBank, JVZoo, Affiliate Links
core module 01 of 06

Advanced Website Development (Without Manual Coding)

Create your business's digital “store” or office — the first thing a customer checks before trusting you.

What you'll do

Use AI prompts in Claude AI to generate a proper HTML/PHP website's code from scratch, then publish it live on the internet using Hostinger's File Manager — no manual coding needed.

Tools & platforms you'll use

  • Claude AI
  • ChatGPT
  • HTML
  • PHP / SQL
  • Hostinger
  • File Manager

You'll be able to

  • Build a live, working website for any business using AI-generated code
  • Publish and manage it yourself, without hiring a developer
  • Price and sell custom website projects to real clients
core module 02 of 06

SEO (Search Engine Optimization) & Local Rankings

When a customer searches online, your business should appear at the top — not on page 2.

What you'll do

Set up and optimise a Google My Business (GMB) profile, and apply SEO techniques so your business ranks in local map searches — the exact kind of search someone types before walking into a shop.

Tools & platforms you'll use

  • Google My Business
  • Google Maps SEO
  • Local Keywords

You'll be able to

  • Set up a Google Business Profile that actually ranks
  • Get any local business to show up in “near me” searches
  • Offer local SEO as a standalone paid service
core module 03 of 06

Social Media Management & AI Content Creation

Grow your brand's visibility across Instagram, Facebook and YouTube — consistently, not randomly.

What you'll do

Create professional graphics and video animation using Canva and CapCut. Use AI for content planning, writing captions, reading performance/analytics data, and syncing audio with video — plus AI Avatars & AI Clones for students who don't want to show their face on camera.

Tools & platforms you'll use

  • Canva
  • CapCut
  • Instagram
  • Facebook
  • YouTube
  • AI Avatars

You'll be able to

  • Design scroll-stopping graphics and reels with no design background
  • Plan a full month of content in a fraction of the usual time
  • Create faceless video content using AI avatars & clones
core module 04 of 06

Performance Marketing (Paid Ads)

Organic growth is slow — paid ads bring instant sales and leads on demand.

What you'll do

Run highly targeted ad campaigns on Meta (Facebook/Instagram), Google and YouTube. Redirect interested customers directly to a website or WhatsApp chat, and close the sale from there.

Tools & platforms you'll use

  • Meta Ads Manager
  • Google Ads
  • YouTube Ads
  • WhatsApp

You'll be able to

  • Launch and manage ad campaigns on Meta, Google & YouTube
  • Build funnels that send buyers straight to WhatsApp or a website
  • Read ad performance data and optimise spend for better ROI
core module 05 of 06

Dropshipping & E-Commerce Business Model

Take a local business Pan-India — without opening a single new store.

What you'll do

Set up an e-commerce platform, source products cheaply from manufacturers and wholesalers, and sell Pan-India at your own margin — without holding any inventory yourself (Dropshipping). Covers real supply chain and pricing strategy.

Tools & platforms you'll use

  • E-Commerce Platform
  • Dropshipping
  • Wholesaler Sourcing

You'll be able to

  • Set up a working online store from scratch
  • Source products and calculate a genuinely profitable margin
  • Sell Pan-India without holding a single unit of stock
core module 06 of 06

Affiliate Marketing (Zero Investment Business)

Earn commission without ever owning, storing, or shipping a product.

What you'll do

Promote products from US and global affiliate markets like ClickBank and JVZoo, and earn heavy per-sale commissions in dollars ($) for every sale you drive.

Tools & platforms you'll use

  • ClickBank
  • JVZoo
  • Affiliate Links

You'll be able to

  • Get approved on global affiliate networks like ClickBank & JVZoo
  • Promote products and track your commissions
  • Start earning in dollars with zero starting investment

All three paths — job, freelancing or your own business — start from the same 90-day curriculum. You choose the direction after you build the skills.

How the 6 core modules fit together

The syllabus is designed as one connected business system rather than six separate topics. Each module builds on the one before it:

  1. Website development gives you the asset every other skill points to — a live website for a business, built with AI-generated code.
  2. SEO and local rankings make that business easy to find when someone searches nearby, using a Google Business Profile and local keywords.
  3. Social media and AI content build visibility and trust on Instagram, Facebook and YouTube, with Canva, CapCut and AI doing the heavy lifting.
  4. Performance marketing turns attention into leads and sales on demand, through Meta, Google and YouTube ads that send buyers to a site or a WhatsApp chat.
  5. Dropshipping and e-commerce show how to take a product or a local business to customers across India without holding stock.
  6. Affiliate marketing is the lowest-barrier way to earn your first commission online, with no product of your own.

Because the modules connect, you can follow whichever path fits you: apply for a job with a portfolio, take on freelance clients for one or two services, or use all six to grow a business of your own. We do not promise a particular job or income — your results depend on your practice and effort.

AI inside every module

AI is not a separate module in this syllabus; it is part of how each one is taught. You use Claude AI and ChatGPT to generate website code, AI to plan and write content, AI avatars and clones for faceless video, and AI to read performance data and speed up decisions. To understand why this matters, read digital marketing after AI and our guide to the AI digital marketing course.

Online or offline: same syllabus

Whichever format you choose, you study these six core modules (16 sub-modules) over 90 days. The online course (₹20,000) is live on Zoom with recordings of your batch. The offline course (₹24,000) is in person at DSS 103, Basement, Sector 13, Hisar, with live client-campaign exposure and an internship opportunity. See the courses page for the full comparison, or read the fee breakdown before you decide.

FAQ

Digital marketing syllabus — your questions answered

The syllabus has 6 core modules (16 sub-modules) in 90 days: (1) AI-assisted website development without manual coding, (2) SEO and local rankings, (3) social media management and AI content creation, (4) performance marketing (paid ads on Meta, Google and YouTube), (5) dropshipping and e-commerce, and (6) affiliate marketing. AI tools are used inside every module.

Six core modules, made up of 16 sub-modules in total. Each module ends with something you can actually do — such as publishing a live website, ranking a local business profile, running an ad campaign or setting up an online store. The full list with tools and outcomes is on this page.

No. You use AI prompts in Claude AI to generate a website’s HTML/PHP code and then publish it live using Hostinger’s File Manager. In one class demo, a complete restaurant website was built and put live in about 15 minutes, start to finish.

Yes. The performance marketing module covers running targeted campaigns on Meta (Facebook and Instagram), Google and YouTube, sending interested customers to a website or a WhatsApp chat, and reading the data to optimise spend.

Yes. The dropshipping and e-commerce module covers setting up an online store, sourcing products from manufacturers and wholesalers and pricing for a profitable margin. The affiliate module covers joining global networks such as ClickBank and JVZoo and promoting products for commission.

Yes. Both formats teach the same 6 core modules (16 sub-modules) over 90 days. The online course (₹20,000) is live on Zoom with recordings of your batch; the offline course (₹24,000) is in person in Hisar with live client-campaign exposure and an internship opportunity. See the online course and offline course pages.

Yes. No degree, commerce background or coding knowledge is required, and the modules start from the basics and build towards real projects. Read the beginner’s guide and the guide for students after 12th.

At minimum: a way to get found (SEO and local search), social media and content, paid advertising, and the practical use of AI tools — plus real projects so that you finish with work to show rather than only theory. Use this checklist on any institute, then compare in a free demo. The courses page explains how to choose an institute in Hisar.

Keep reading

See how the syllabus is taught

Start with a free demo class.

See exactly how this curriculum is taught — before paying.

Book Free Demo Enroll Online — ₹20,000
Book Free Demo